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How to Promote Your Program Valley Metro Rideshare staff is here to help you design your marketing plan to get more people ridesharing—by carpool or vanpool, riding the bus, bicycling or staying home on a High Pollution Advisory day. In order to achieve your Trip Reduction Program Goals you will need to market the services to your employees. So, here we go! Do Your Research to Determine Employee Needs & Wants You can keep this simple, use your TRP Survey Analysis and do some
of your own “investigative work.” Set Goals & Objectives To measure your effectiveness you should set some goals and objectives
for your marketing program. Design Your Marketing Plan Take a look at these strategies for designing your marketing plan… And… Evaluate your Successes! Find the simple ways to determine if your marketing plan is working. Marketing Campaigns by… Mode-oriented Marketing Campaigns Find out how and who to target market carpooling, vanpooling and riding
the bus… what type of employees and what they might find attractive. Seasonal Marketing Campaigns Find out how to build a campaign or how to promote Valley Metro’s
Rideshare Week, Valley Bike Week, Summer Ozone season and
www.ShareTheRide.com matching system. |
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Carpool
Marketing & Materials