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Scottsdale/Rural Road is identified as a high capacity transit (HCT) corridor in the Maricopa Association of Governments (MAG) Regional Transportation Plan originally adopted by voters in 2004. There have been numerous studies since that time which have developed and evaluated HCT alternatives to enhance and improve transit services on Scottsdale Road. The most recent is the Scottsdale/Rural Road Alternatives Analysis (AA) Study prepared in 2011. That study recommended Bus Rapid Transit (BRT) on Scottsdale/Rural Road, operating in mixed traffic between the Tempe Transportation Center and the Thunderbird Road park-and-ride, with a future potential extension to Frank Lloyd Wright Boulevard.
Description of the Study
The Scottsdale/Rural Road LINK Project Definition Study is a follow-up to the 2011 AA Study and is being undertaken to determine how BRT service can be implemented on Scottsdale/Rural Road, including
Another important aspect of this study is evaluating how this potential service will coordinate with other existing and planned transit service, including local and express bus routes and light rail.
The Scottsdale/Rural Road LINK Project Definition Study is expected to be complete by late 2013/early 2014. If the results of this study receive local and regional approval, the project would then be carried forward into preliminary design, final design, and construction/implementation.