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PHOENIX (December 12, 2016) – Coors Light® is partnering with Valley Metro and Uber to help residents and visitors ring in the New Year safely. In partnership with Crescent Crown Distributing, Coors Light Free Rides® will be available on all Valley Metro Rail and Bus routes Saturday, December 31, from 7 p.m. until end of regular service.
“Coors Light is proud to expand our partnership with Valley Metro to provide safe and free rides to metro Phoenix residents and visitors on New Year’s Eve,” said Gene Giron, Responsibility Initiatives Manager for MillerCoors. “Working together with Valley Metro, Uber and Crescent Crown Distributing, we will help people have a great time and get home safely.”
New this year, Uber will partner with Coors Light Free Rides® and Valley Metro to offer discounted rides to and from all Valley Metro Rail stations. New Year’s Eve travelers can get 10% off two Uber rides to or from Valley Metro Rail stations from 7 p.m. on New Year’s Eve through 3 a.m. on January 1 by entering the code CLNYE.
Last year, Coors Light provided more than 27,000 people in the Phoenix region with safe, alternative transportation on New Year’s Eve. The program has gained the full support of state and local law enforcement, including the Arizona Governor’s Office of Highway Safety.
“For the past three years, Phoenix area residents and visitors have been able to count on free and safe transportation during one of the biggest celebrations of the year,” said Alberto Gutier, Director for the Arizona Governor’s Office of Highway Safety. “Thanks to Coors Light Free Rides, people enjoy their celebrations responsibly and safely.”
“New Year’s Eve is one of our busiest nights of the year. We anticipate there will be many residents and visitors to the Valley who will want to travel by bus or rail and use Uber to complete their transit trip,” said Tempe Mayor and Valley Metro Rail Chair Mark Mitchell. “We’re excited to once again partner with Coors Light, and now Uber, to offer safe rides to and from local festivities.”
Since the program began locally in 2012, there have been nearly 113,000 safe rides taken thanks to the partnership. The Free Rides program has provided more than 5.5 million people across the U.S. with a safe ride home and has been an important part of MillerCoors’ overall commitment to helping prevent drunk driving.
“By teaming up with Coors Light and Valley Metro, Crescent Crown Distributing is proud to play a role in bringing this great service back to greater Phoenix and ensure our valued consumers ring in the New Year safely and responsibly,” said Bubba Moffett, President at Crescent Crown Distributing.
Free Rides will also be offered on New Year’s Eve in Chicago; DC; Dallas; Denver; Duluth, Minneapolis and St. Paul, MN; Milwaukee and Madison, WI. For more information, visit www.valleymetro.org/celebratesafe and www.CoorsLightFreeRides.com.
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company brew national favorites such as Miller Lite, Miller High Life, Coors Light and Coors Banquet. MillerCoors also proudly offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company, and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, founded in 1995. Beyond beer, MillerCoors operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and offers pioneering brands such as the Redd’s franchise, Smith & Forge Hard Cider and Henry’s Hard Sodas. Tenth and Blake Beer Company, our craft and import division, is the home to craft brewers Hop Valley Brewing, Revolver Brewing, Saint Archer Brewing Company and the Terrapin Beer Company. Tenth and Blake also imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors, the U.S. business unit of the Molson Coors Brewing Company, has an uncompromising dedication to quality, a keen focus on innovation and a deep commitment to sustainability. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter at @MillerCoors.
About Valley Metro
Valley Metro provides eco-friendly public transit options to residents of greater Phoenix and Maricopa County including the planning and operations of a regional bus system and the development and operations of 26 miles of light rail. In Fiscal Year 2016, total ridership for the system was 67 million passengers. Seven high capacity extensions are planned or are under construction that will create a 66-mile system by 2034. Valley Metro also offers transit options including alternative transportation programs for seniors and people with disabilities, commuter vanpools, online carpool matching, bus trip mapping, bicycle safety and telework assistance. Two Boards of Directors set the policy direction for the agency with the intent of advancing the regional public transit system. Get the latest news by following us on Facebook, Instagram and Twitter or visiting valleymetro.org.