Providing Public Transportation
Alternatives for the Greater
Phoenix Metro Area

Press Releases

Wed, Dec 16, 2015

Freeze the Keys on New Year’s Eve

PHOENIX (December 15, 2015) – Coors Light® is teaming up with Valley Metro to bring Coors Light Free Rides® back to the Phoenix community on New Year’s Eve. In partnership with Crescent Crown Distributing, Coors Light will provide Free Rides on all Valley Metro bus and light rail routes Thursday, December 31, beginning at 7 p.m. through the end of regular service.


“We hope consumers will choose to refresh responsibly this New Year’s Eve and let Coors Light and Valley Metro be their designated driver,” said Gene Giron, Responsibility Initiatives Manager for MillerCoors. “By working together with Valley Metro and Crescent Crown Distributing, we’re helping keep local roadways safe while raising awareness that drunk driving is completely preventable.”

Since 2013, Coors Light has provided nearly 60,000 people in the metro Phoenix community with safe alternative transportation on New Year’s Eve. The program has gained the full support of state and local law enforcement, including the Arizona Governor’s Office of Highway Safety. Since its inception in 1987, the Free Rides program has provided more than 5 million people nationwide with a safe ride home and is an important part of MillerCoors overall commitment to helping prevent drunk driving.

“The holiday season is about spending time with family and friends, and we hope people enjoy their celebrations responsibly and safely,” said Alberto Gutier, Director for the Arizona Governor’s Office of Highway Safety. “By bringing Coors Light Free Rides back to Phoenix on New Year’s Eve, Coors Light and Valley Metro are helping take countless cars off the road and keeping our community safe.”

“I’m so glad that again residents and visitors alike can ride the bus and light rail for free this New Year’s Eve,” said Tempe Mayor and Valley Metro Rail Vice Chair Mark Mitchell. “We want those in our community to be able to travel safely on New Year’s Eve to festivities including the Block Party on Mill Avenue. We’re grateful to Coors Light Free Rides® for offering this opportunity to take free transit on one of our busiest nights of the year.”

“We’re proud to partner with Coors Light and Valley Metro to bring this great service back to our community,” said Bubba Moffett, President at Crescent Crown Distributing. “We hope people will make a plan to enjoy the holiday responsibly.”

Freeze the Keys

This New Year’s Eve, Free Rides will also be offered in Chicago; Dallas; Denver; Duluth and the Twin Cities, Minnesota; Green Bay, Madison and Milwaukee, Wisconsin; and Nashville, Tennessee. For detailed route and schedule information, call 1-800-FREE-RIDES (1-800-373-3743) or text “FREE RIDES” to 90464 or visit and

About MillerCoors
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage.  Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet.  Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, which celebrates its 20th Anniversary this year. Tenth and Blake also operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch.  MillerCoors also offers pioneering new brands such as the Redd’s Apple and Redd’s Wicked Apple franchises and Smith & Forge Hard Cider.  MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability.  MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at, at or on Twitter through @MillerCoors.

About Valley Metro
Valley Metro provides eco-friendly public transit options to residents of greater Phoenix and Maricopa County including the planning and operations of a regional bus system and the development and operations of 23 miles of light rail. In Fiscal Year 2015, total ridership for the system was 71 million passengers. Six light rail extensions are planned or are under construction that will create a 66-mile system by 2034. Valley Metro also offers transit options including alternative transportation programs for seniors and people with disabilities, commuter vanpools, online carpool matching, bus trip mapping, bicycle safety and telework assistance. Two Boards of Directors set the policy direction for the agency with the intent of advancing the regional public transit system. Get the latest news by following us on Facebook and Twitter or visiting

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