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Mon, Dec 30, 2013

Freeze the Keys on NYE

PHOENIX (December 4, 2013) – Coors Light and Valley Metro have forged a new partnership to provide Phoenix-area residents and visitors with free transit service as they ring in the New Year. Coors Light Free Rides will be available on Valley Metro Rail and all bus routes beginning at 7 p.m. on Tuesday, December 31.

“We’re excited to help people ring in the New Year safely by bringing Coors Light Free Rides to the Phoenix area,” said Gene Giron, Responsibility Initiatives Manager for MillerCoors. “Our partnership with Valley Metro will take countless cars off the road and help ensure the holiday is memorable for all the right reasons.”

The new program is supported by Valley Metro member agencies, the Arizona Governor’s Office of Highway Safety, statewide elected officials and local law enforcement, as well as Crescent Crown Distributing.

Free Rides

From left, at Valley Metro Central/Roosevelt light rail station (Phoenix):
Coors Light Explorer
Raj Kandyil, General Manager, MillerCoors
Bubba Moffett, President, Crescent Crown Distributing
Greg Stanton, Mayor, City of Phoenix
Mark Mitchell, Mayor, City of Tempe
Trinity Donovan, Councilmember, City of Chandler; Valley Metro Board Vice Chair
Coors Light Explorer

“Valley Metro is an important part of many local celebrations as we provide safe, reliable transportation to and from events,” said Steve Banta, Valley Metro CEO. “This free ride partnership with Coors Light serves as a rider benefit and allows us to extend our reach as a safe travel option.”

Valley Metro provides bus, light rail and paratransit service in the metropolitan Phoenix area. Route and schedule information is available at, by calling 1-800-FREE RIDES or by texting “FREE RIDES” to 90464.

“This is a win and a great service for the Phoenix region,” said Phoenix Mayor Greg Stanton. “Party-goers this New Year will be able to count on free and safe transportation to downtown and regional events, and I’m hoping to keep this service going for years to come.”

Coors Light Free Rides are also provided in Panama City Beach, Fla., during the spring vacation season and Denver, Colo., on New Year’s Eve. For more information, visit


About MillerCoors
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico.  Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers.  MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales.  Led by two of the best-selling beers in the industry, Coors Light and Miller Lite, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment.  The company offers a variety of leading craft and import brands, including Blue Moon and Leinenkugel’s, through its Tenth and Blake division. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc., and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver.  MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact.  MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.  Learn more at, at or on Twitter through @MillerCoors.

About Valley Metro
Valley Metro provides eco-friendly public transit options to residents of greater Phoenix and Maricopa County including the planning and operations of a regional bus system and the development and operations of light rail. In calendar year 2012, total ridership for the system was 72.5 million passengers—an increase of 3.8 percent over 2011. The first 20 miles of light rail opened December 2008. Six light rail extensions are planned or under construction that will create a 57-mile system by 2032. Valley Metro also offers transit options including commuter vanpools, online carpool matching, bus trip mapping, bicycle safety and telework assistance. Two Boards of Directors set the policy direction for the agency with the intent of advancing the regional public transit system. Get the latest news by following Valley Metro on Facebook and Twitter or visiting

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