Providing Public Transportation
Alternatives for the Greater
Phoenix Metro Area

Press Releases

Tue, Jan 4, 2011

Get the year off to a great start

PHOENIX (Jan. 4, 2011) — There is no better way to kick off the new year than with a new commitment to incorporate public transit into your everyday routine. With the help of Valley Metro’s NOTES campaign, learning to use transit is now easier than ever. Today, Valley Metro releases the third song in the series: “Just One Pass” by Phoenix band Mill’s End. It details the ease of using just one, all-day transit pass to ride the different forms of public transit – bus or light rail.

The NOTES campaign launched in November 2010 and consists of six local bands that have written and recorded 11 original songs about how to use public transportation. Valley Metro will release the songs one at a time through Fall 2011. The songs are set to animated video and are available with other helpful information online 24 hours a day, seven days a week at www.ValleyMetro.org/Notes.

“We asked local bands to record – in their own unique way – the various things you need to know in order to get out of your car and use public transportation instead,” says Mario Diaz, chief marketing officer at Valley Metro Regional Public Transportation Authority. “The new year is a great time to start a new habit and give the system a try.”

Each original creation describes a different aspect of using the Valley Metro system, such as how to buy fare, passenger courtesy, safety near train tracks and buses, or that one fare pass can be used on both bus and light rail. The 11 topics were selected based on common passenger questions at Valley Metro’s customer service line and from the top questions city transit departments receive. Other participating local bands are: Black Carl, Captain Squeegee, Elvis Before Noon, Peachcake, and What Laura Says.

“Once I understood the mission of this project, I was reminded of my perspective of public transit when I’m going somewhere else,” said Mr. P-body, who performs “How to Ride the Light Rail” with band Elvis Before Noon. “I’m excited to ride BART in San Francisco or the Metro in New York City. This is about trying to bring that same perspective to our own public transit system.”

Valley Metro/RPTA provides eco-friendly public transit options to residents of greater Phoenix and Maricopa County, including a clean-fuel bus fleet, low-emissions light rail,  a bio-diesel Dial-a-Ride fleet, online carpool matching and bus trip mapping, and bicycle and telework assistance. Funding is provided by local, state and federal revenues; and administered by a board of 16 governments working to improve and regionalize the public transit system. Follow Valley Metro RPTA on Twitter and Facebook.


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