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Press Releases

Tue, Nov 26, 2013

Valley Metro Encourages Local Holiday Shopping

As shoppers strategize their Black Friday plans, Valley Metro encourages Valley residents to support local businesses this holiday season, particularly those located in light rail construction areas. Dozens of small businesses in the construction zone – from florists to toys to jewelry – are offering special holiday deals to entice local spending:

Main Street in Central Mesa
19th Avenue in Northwest Phoenix

Shopping at small businesses helps support the local economy in several ways:

• It recirculates more money back into the local economy. For every $100 spent at a locally-owned business, $73 stays put versus $43 when purchasing from a chain (Local First Arizona)
• It promotes job growth. Small businesses create 64 percent of new private-sector jobs (
• It promotes culture and community.
• Shoppers get access to unique products, better service and a personal touch. 

Shoppers headed to 19th Avenue will also enjoy a smoother commute over the holiday weekend. Construction crews will clear the cones on Northern Avenue, Glendale Avenue and Bethany Home Road to help ease the post-Thanksgiving shopping traffic. Restrictions on 19th Avenue will remain in place with one lane in each direction.

Valley residents can help support small businesses and receive discounts all year long by taking part in the METRO Max Rewards program. METRO Max offers exclusive savings to local shops and restaurants in Central Mesa and Northwest Phoenix that are impacted by construction.

About Valley Metro: Valley Metro provides eco-friendly public transit options to residents of greater Phoenix and Maricopa County including the planning and operations of a regional bus system and the development and operations of light rail. In calendar year 2012, total ridership for the system was 72.5 million passengers—an increase of 3.8 percent over 2011. The first 20 miles of light rail opened December 2008. Six light rail extensions are planned or under construction that will create a 57-mile system by 2032. Valley Metro also offers transit options including commuter vanpools, online carpool matching, bus trip mapping, bicycle safety and telework assistance. Two Boards of Directors set the policy direction for the agency with the intent of advancing the regional public transit system. Get the latest news by following us on Facebook and Twitter or visiting
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