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Wed, Dec 5, 2012

Valley Metro, Frosty and the Holiday Elf to Give Out Goodie Bags, Encourage Shopping During Light Ra

PHOENIX, AZ—Valley Metro will spread some seasonal cheer to remind passengers that businesses in Central Mesa are ready for holiday shoppers during light rail construction! On Friday, December 14, two familiar faces will make a special appearance at the Sycamore Transit Center in Mesa. Frosty the Snowman and the Holiday Elf will hand out goodie bags full of deals and discounts from Central Mesa businesses. Several bags will contain $20 gift cards to businesses along the route of the future Central Mesa light rail extension.

Event Details
Friday, December 14, 2012
6:30 a.m. – 8 a.m.
Sycamore Transit Station
NW corner of Sycamore and Main Street in Mesa (east of Dobson)

Visuals
Frosty and the Holiday Elf handing out goodie bags, transit passengers, light rail and bus footage

Interview Opportunities
Valley Metro spokesperson can discuss the importance of supporting businesses during light rail construction, how the public can help, light rail updates, and ridership trends  

Valley Metro will also be handing out METRO Max cards, which is one of several Business Assistance programs offered to companies impacted by light rail construction. Customers can use a METRO Max card to receive special offers and discounts at participating businesses. A directory of all current discounts can be found at Valleymetro.com/metromax. 

The Central Mesa extension is a 3.1-mile light rail extension on Main Street in Mesa from Sycamore to Mesa Drive. Construction activities are underway and include relocation of utilities, roadway improvements and widening and installation of the track. For more information, go to Valleymetro.org/centralmesa.

About Valley Metro: Valley Metro provides eco-friendly public transit options to residents of greater Phoenix and Maricopa County including the planning and operations of a regional bus system and the development and operations of METRO light rail. In fiscal year 2012, total ridership for the system was 71 million passengers. The first 20-miles of light rail opened December 2008 and served 13.5 million riders in 2012 exceeding the prior year by six percent.  Six light rail extensions are under way that will create a 57-mile system by 2032. Valley Metro also offers transit options including commuter vanpools, online carpool matching, bus trip mapping, bicycle safety and telework assistance. A board of 16 governments sets the policy direction for the agency and works to improve and regionalize the public transit system. Get the latest news by following us on Facebook and Twitter.

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