Providing Public Transportation
Alternatives for the Greater
Phoenix Metro Area

Press Releases

Tue, Feb 12, 2013

Video with Fairytale Animation Features Happy Ending for Riders

PHOENIX (Feb. 11, 2013) — Today, Valley Metro releases the next Notes music video titled “” by local band Black Carl. While the song demonstrates the ease of using Valley Metro’s website, the video features a humorous fairytale setting that will charm audiences of all ages. To view the video click here

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This is the 10th song to be released in the Notes series and Valley Metro is celebrating by giving a little something back to its riders during a social media customer appreciation event today. Giveaways tied closely to the theme of the video will be distributed to those who visit Valley Metro’s Facebook page and enter to win.

“We want to connect with passengers in a way that shows transit can be fun and approachable,” said Hillary Foose, Valley Metro Director, Communication and Marketing. “While the video is amusing and whimsical, the song is a reminder of how to use our online tools, including our recently upgraded mobile site.”
More about the song

“” is an upbeat song by indie, funk rock band Black Carl, of Tempe. The song demonstrates the ease of using Valley Metro’s website,, to navigate the public transit system. The website also has a mobile version so riders can use it on the go. The song is brought to life with an animated music video which portrays the adventures of a princess traveling to new exciting places by way of light rail demonstrating the practicality of the website.

About Valley Metro Notes

Beginning in 2010, the campaign involved collaboration with six local Valley bands as part of a new community education effort to help people learn more about using transit in an entertaining and creative way. All of the instructional videos can be accessed by clicking here. Each creation breaks down the different facets of using the Valley Metro system such as passenger courtesy, how to use the transit book, and how to buy fare. is one of 11 topics selected based on common passenger questions at Valley Metro’s customer service line. Participating local bands are: Black Carl, Captain Squeegee, Elvis Before Noon, Mills End, Peachcake, and What Laura Says.

NOTE: Animated still images, MP3 song files, and video footage of the bands will be available in broadcast and print quality as each song is released. Reach the media contacts listed above for more.

About Valley Metro: Valley Metro provides eco-friendly public transit options to residents of greater Phoenix and Maricopa County including the planning and operations of a regional bus system and the development and operations of METRO light rail. In fiscal year 2012, total ridership for the system was 71 million passengers. The first 20-miles of light rail opened December 2008 and served 13.5 million riders in 2012 exceeding the prior year by six percent.  Six light rail extensions are under way that will create a 57-mile system by 2032. Valley Metro also offers transit options including commuter vanpools, online carpool matching, bus trip mapping, bicycle safety and telework assistance. A board of 16 governments sets the policy direction for the agency and works to improve and regionalize the public transit system. Get the latest news by following us on Facebook and Twitter or visiting
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